Founder, IshSeva
Ansh Pratap Rao
"We are starting small because trust should be earned carefully. My ambition is to build something families can genuinely depend on."
Preparing our Lucknow pilot
You care for them.
So do we.
IshSeva is a family support platform being built for ageing parents and the families who care about them — trusted companionship, everyday assistance, thoughtful coordination and structured family updates.
Non-medical family support. Pilot-stage service.
Care. Respect. Dignity.Being built in Lucknow — starting small, listening carefully.
What we're building
A human layer of support, between the calls home.
Trusted Companionship
Someone to sit, talk, listen — over chai, over a walk, over a shared afternoon.
- Regular scheduled visits
- Conversation & presence
- Reading, music & walks
- Medical care
- Overnight stays (initially)
Everyday Assistance
Thoughtful, non-medical help with the small tasks that make everyday life easier.
- Appropriate everyday errands
- Grocery or essential-item assistance
- Pre-agreed non-clinical help
- Nursing or clinical procedures
- Domestic servant services
Doctor Visit Companionship
Accompanying a parent to a pre-scheduled appointment when family can't be there.
- Pre-scheduled appointment company
- Non-medical visit logistics
- Structured post-visit family update
- Medical advice or decisions
- Emergency ambulance services
Family Updates
Know how they are doing — beyond a short phone call.
- Post-visit summaries
- Relevant factual observations
- Simple, respectful updates
- Surveillance or secret recording
- Sharing without consent
Coordination Support
Thoughtful help with the little logistics of daily life, coordinated with the family.
- Everyday needs coordination
- Family communication
- Pre-agreed scheduling
- Financial, legal or medical decisions
- Handling PINs, OTPs or credentials
Trust & boundaries
Trust begins with clarity.
Honesty about what we do — and what we don't — is how we earn the trust of the families we hope to serve.
We may help with
- Companionship & conversation
- Walks together
- Appropriate everyday errands
- Family communication
- Coordination support
- Structured family updates
We are not
- Doctors or nurses
- Emergency responders
- Ambulance providers
- Medical diagnostic providers
- A replacement for professional healthcare
In a medical emergency, please contact appropriate emergency services and qualified medical professionals.
How we choose our people
Carefully selected. Clearly prepared. Accountable to families.
IshSeva is building a structured process for screening, preparing, and supporting Family Support Associates before independent family visits.
- Identity documentation
- Personal interview
- Structured preparation
- Ongoing service oversight
Pilot pricing
Simple, honest plans.
Pilot plans and service details may evolve as IshSeva learns from founding families. There is no online checkout — every plan begins with a real conversation.
Founding-family pilot
Help shape IshSeva from the beginning.
We're starting with a small group of families in Lucknow so we can listen closely, learn what really matters, and build a service worthy of your parents.
Early access
Be among the first families we serve.
Direct founder communication
Speak with the founders, not a call centre.
Shape the service
Your feedback directly influences what we build next.
Founders
Two founders. One idea worth taking seriously.
Co-Founder, IshSeva
Siddharth Gupta
"Working alongside Ansh to turn IshSeva from an early idea into a thoughtful, practical service built around real family needs."